It’s always a good time to watch TikToks, as the average viewer spends 24 hours a month on the app. But it’s more complicated to find the best time to post a TikTok.

Creating a successful TikTok strategy requires thoughtful planning and a willingness to experiment. For businesses and creators, timing your posts can boost engagement. After you craft your content, find the best posting times. This is key to connecting with your audience. Data can help you reach more viewers at their most active times. This boosts your chances of meaningful interactions on the platform.

Learn to review your TikTok data. It will help you find the best posting times. They should match your social media calendar and resonate with your audience. Your analytics can help you optimize your schedule. It will ensure your content reaches viewers when they are most likely to engage.

How do you find the best time to post on TikTok?

Post at various times to find the best time to reach your audience. Then, check TikTok’s analytics to see when your followers are most active. If you’re new to TikTok, check other social media for tips. They can help you find the best times to post.

Make the most of your TikTok posting data by applying these key steps to optimize your strategy:

1. Create a TikTok business account.

First, set up a free TikTok Business account. This allows easy switching between personal and business profiles. This step gives you access to tools and analytics, which are vital for growing your presence on the platform.

Go to Settings and Privacy. Then, select Manage Account. Finally, tap on Switch to Business Account. This switch unlocks TikTok’s analytics and tools to help you grow your account.

2. Open your TikTok analytics dashboard.

To access your TikTok analytics, open the menu in the top right corner of your profile. Then, select Creator Tools and choose Analytics. It offers valuable insights, like average watch time and engagement metrics. They can help you find the best posting times, even for audiences in different time zones.

3. Find your follower activity.

To identify the best time to post on TikTok, head to the Followers tab at the top of your analytics. Scroll down to find the “Follower activity” section. It shows when your audience is most active. Use this to optimize your posting schedule.

The Follower activity pane in TikTok analytics is invaluable. It shows when your audience is most active. Perform routine checks on this data. It will improve your posting schedule as your followers’ engagement changes, ensuring your content reaches them at the best times.

4. Convert time zones from UTC.

The graph above shows that follower activity peaks at 8 p.m. Many TikTok graphs use UTC, so adjust for your local time.

For instance, 8 p.m. UTC is 3 p.m. ET. Posting then would likely get this account the most engagement.

Log into your TikTok account on the desktop. Then, choose “View Analytics” under your profile. This view shows follower activity in your local time zone. You can also download your data from the dashboard for easy reference.

5. Check engagement for individual posts.

For a deeper look at follower activity, go to the Content tab in your analytics dashboard. Here, you’ll find data on each post from the last seven days. It provides insights into its performance.

• Total playtime
• Average watch time
• How many people does your video reach?
• Where was your video found?

The Content tab shows the dates and times you posted your videos. Using this data with your follower analytics lets you find the best times to post on TikTok. This will maximize views and engagement.

Your data might show that some content performs better at certain times. Engagement patterns show significant diversity. So, check your dashboard. It is key to finding the best posting times for your business.

Best times to post on TikTok.

Post on TikTok before your audience is likely to be active. It can maximize engagement, as the algorithm favors fresh content. If your audience shares a time zone, a posting schedule is simple. Yet, reaching a global audience may need a more strategic approach.

For a US Eastern Time business targeting a global audience, here’s an optimized TikTok posting schedule:

• Monday at 6 a.m., 10 a.m., or 10 p.m.: To engage a global audience, schedule your posts for key moments in the US daily routine. These are early mornings, lunch breaks, and evenings before bed. This approach ensures your content reaches users at peak TikTok usage.
• Tuesday at 2 a.m., 4 a.m., or 9 a.m.:  Users often check TikTok in the morning and late at night. So, post during these times to ensure your content is fresh for them when they log in.
• Wednesday at 7 a.m., 8 a.m., or 11 p.m.: Post videos on TikTok at these times. You will reach users as they check the app before starting their day and again at bedtime.
• Thursday at 9 a.m., 12 a.m., or 7 p.m.: Posting videos on Thursdays around noon can boost your reach. Your audience may scroll TikTok during their break.
• Friday at 5 a.m., 1 p.m., or 3 p.m.: Higher engagement in the early evening shows that viewership drops on Friday nights. People turn to other media or go out. Post earlier on Fridays. It can help you reach your audience while they’re still active on social media.
• Saturday at 11 a.m., 7 p.m., or 8 p.m.: TikTok views drop on weekends. But, you can still get attention by posting on Saturdays in the late morning and evening.
• Sunday at 7 a.m., 8 a.m., or 4 p.m.: Posting videos early on Sundays can capture morning social media users. They may be prepping for a workout, catching up with friends before breakfast, or scrolling in bed.

What is the best day of the week to post on TikTok?

Tuesday is best for TikTok posts. Monday, Thursday, and Friday also work well.

Saturday is the least effective day to post on TikTok, as reach tends to drop significantly.

Why it is important to find the best times to post on TikTok.

You’re on TikTok to connect with others and encourage engagement. Your content aims to connect with your community. It could be a behind-the-scenes look at your team, an explanation of a new product launch, or a trend.

When your videos go unseen, you miss chances to connect with customers and boost your brand.

TikTok has the highest engagement rate per post among social platforms. So, it is great for boosting brand awareness and traffic. To maximize this potential, post at optimal times. This allows your followers to like, share, and comment on your content.

When do the experts say the best time to post?

There’s no universal consensus on the best time to post on TikTok. Social media firms analyzed the reach and timing of TikTok posts. These posts were scheduled through their platforms. Here’s what they found.

SocialPilot TikTok study

SocialPilot analyzed seven million TikTok posts from over 50,000 accounts. It found that top content was often posted at these times (ET):

• Monday: 6 a.m.
• Tuesday: 2 a.m.
• Wednesday: 7 a.m.
• Thursday: 9 a.m.
• Friday: 5 a.m.
• Saturday: 11 a.m.
• Sunday: 7 a.m.

Buffer TikTok study

Buffer analyzed over a million TikTok videos sent through their platform. It found that hourly reach was highest at these times (ET):

• Monday: 2 p.m.
• Tuesday: 10 a.m.
• Wednesday: 4 p.m.
• Thursday: 4 p.m.
• Friday: 10 a.m.
• Saturday: 8 a.m.
• Sunday: 10 a.m.

The study found that TikTok videos had the best reach on Tuesdays and the lowest on Saturdays.

Influencer Marketing Hub TikTok study

Influencer Marketing Hub analyzed 100,000+ TikTok posts to find engagement trends. They revealed the best times (ET) to post.

• Monday: 12 p.m., 4 p.m.
• Tuesday: 4 a.m., 8 a.m., 10 a.m., 3 p.m.
• Wednesday: 1 p.m., 2 p.m.
• Thursday: 5 a.m., 3 p.m., 6 p.m.
• Friday: 1 a.m., 11 a.m., 7 p.m., 9 p.m.
• Saturday: 5 p.m.
• Sunday: 1 a.m., 2 a.m., 1 p.m., 2 p.m., 10 p.m.

These studies suggest that there isn’t a universal best time to post on TikTok. Your ideal posting time will depend on your audience’s viewing habits.

How to optimize your TikTok videos for engagement.

Posting at peak times won’t help without a solid TikTok strategy and an authentic brand voice. Social media consultant Rachel Karten advises, “Create quality content. Don’t post to stay active.”

Consider these strategies to enhance the effectiveness of your TikTok content:

Optimize TikTok video lengths

Video length is a major factor influencing TikTok engagement. As of spring 2024, TikTok allows uploads of up to three minutes. What length truly gets the most engagement?

Insights point to two effective strategies for optimizing TikTok video length:

• One strategy is to keep videos under 10 seconds. This achieved a 6.09% engagement rate from March to August 2023.
• To boost engagement, consider creating videos longer than 54 seconds. During the same period, this length achieved a 6.7% engagement rate.

General guidelines are helpful. But, your audience may prefer a different video length. Use your analytics dashboard. Try different video lengths to find what best engages your viewers.

Follow TikTok trends.

For quick content, try using trending sounds in your videos. Rachel notes that these trends are often easy to create. Joining in can be as simple as pairing a trending sound with a short, single-shot video of your product. You can edit it in a few minutes.

Regular use of TikTok is essential to keep up with the latest trends.

Engage deeply with the TikTok community by:

• Following TikTok creators can give you early insight into trends. They often start and spread popular content.
• Monitoring your industry’s competitors helps you spot trends. It also helps you find ways to differentiate your brand.
• The Discover tab shows trending hashtags and sounds. It gives a quick view of what is popular on TikTok.
• Engage with your audience by observing their trends. Social listening can inspire content that resonates and encourages interaction.

Share updates on a consistent schedule.

Consistency is essential to building engagement on TikTok. Regular posting helps you gather data, attract feedback, and grow your followers. Yet, don’t overpost. It may seem spammy to your audience and TikTok’s algorithm. Striking a balance between quality and quantity is crucial.

According to Rachel, there’s no exact number of posts you should aim for each week. She suggests 3 to 5 posts a week for business owners managing their social media.

Your weekly content mix can take many forms, but here’s an example to inspire your approach:

• Include one or two longer videos. They could be a behind-the-scenes look at your product’s creation. Or, a two-minute clip of your founder sharing insights on a relevant topic.
• Make three or four short videos. Show your product with a trending sound or hashtag.

Faqs

What are the best TikTok post times to reach more viewers?

To maximize reach on TikTok, post during peak times. These are usually weekday afternoons and evenings. Tuesdays and Thursdays are solid days for engaging with a broad audience. Testing different times over seven days can help you find the best schedule for your content.

Which time zone does TikTok use for analytics?

TikTok analytics often display data in Coordinated Universal Time (UTC). Yet, the time zone might vary depending on your location and settings. For content creators in Arkansas (AR), it’s helpful to remember that AR operates in the Central Time Zone (CST).

Who is a TikTok viewer?

A TikTok viewer is anyone who engages with content on the platform. Viewers drive engagement. Their likes, shares, and comments affect your posts’ visibility.

What is the ‘7 Days to Die’ content creator weekend?

The ‘7 Days to Die’ content creator weekend is a gathering for creators. They showcase gameplay, share strategies, and engage with the community. It’s a great chance for creators to reach survival game fans.

Conclusion

In conclusion, success on TikTok requires more than sharing content. To maximize reach and build connections, post at the best times. Engage with trends. Analyze your audience’s viewing habits. Consistent, high-quality posts tailored to your followers will boost brand awareness and engagement. With the right approach and some experimentation, TikTok can be a powerful platform. It can help grow your audience and elevate your brand.