Considering starting a business? One of the most important early decisions you’ll make is choosing what to sell. This choice starts your entrepreneurial journey. It can greatly affect your success.
Explore new insights into product trends. Learn to spot rising interest in various categories.
Top 20 trending products to sell online
Presenting the 20 most sought-after products currently driving success for merchants:
1. Skincare
Skincare products are popular due to the rise of self-care. Cleansers, moisturizers, serums, and masks are now popular with all ages and genders.
Demand for high-quality, ethical skincare products is growing. Trends like “hyaluronic acid serum,” “vegan skincare,” and “retinol” are booming. Consumers want high-quality, cruelty-free options.
In early 2024, interest in “snail slime” began gaining traction on Google. Snail mucin, from snail mucus, is in some skincare products. It may boost collagen and soothe redness.
2. Makeup
Makeup is always popular. Innovative tools and techniques are transforming the industry.
Lip stain was a hot product last year. Search volumes have dipped, but since mid-2022, interest has been steady. Its popularity will likely carry into 2025.
Tips for marketing trending makeup products:
- Learn from cosmetics brand Rare Beauty. It uses Selena Gomez’s star power in viral TikTok videos.
- Film makeup tutorials to help customers get the most out of their purchases.
3. Coats and jackets
Demand for coats and jackets is rising. This is due to seasonal changes, fashion shifts, and increased outdoor activities. The outdoor clothing market should exceed $45 billion by 2027. It will have steady growth and lasting appeal.
Selling coats and jackets through dropshipping can be cheap. But, you must find a supplier that offers high-quality items and reliable shipping.
Affiliated with a clothing brand to start a business with this trending product. You can create a website or social media page with an affiliate link. Use it to showcase and promote stylish apparel.
4. Bicycles
Ebikes are changing cycling. They make it easier and more accessible, especially on hilly terrain. Their power-assisted design has broadened the appeal of cycling to a larger audience.
Over the past five years, interest in e-bikes has steadily grown, with search peaks each summer. Sales are projected to increase by 10% annually, reaching over 77 million units by 2030.
Bikes are big and heavy. But, they can be a great base for a profitable dropshipping business. John Murphy, founder of Ebike Generation, made his venture a multimillion-dollar success. He focused his website and marketing on a niche audience: hunters. They sought a quiet, efficient way to travel.
5. Art and crafting materials
Arts and crafts, popular during the COVID-19 pandemic, are rising again. Paint-by-numbers, crochet kits (14,000 searches), and pottery clay (4,400) are in high demand.
Crafting is more than a hobby; it’s eco-friendly. Many craft to be self-sufficient and reduce fast fashion’s harm. Brands like Darn Good Yarn cater to this audience. They use ethically sourced materials.
6. Drinkware
Viral models like Stanley Quencher made insulated tumblers a trend. With straws and durable designs, these oversized cups are a hit. They are redefining drinkware trends.
Tumblers are popular for their practicality and eco-friendliness. Sales are expected to hit $1.9 billion by 2028, growing at 8.8% a year.
Shot glasses became popular last year. They were top sellers due to their year-round appeal and easy shipping.
To sell drinkware online, target niche, long-tail keywords. They attract dedicated buyers. Use popular terms to stand out. They are: “tequila shot glasses” (4,400 searches), “cool shot glasses” (3,600), and “tall shot glasses” (2,400). Focusing on a specific product type helps your store. It builds credibility and sets you apart.
A great way to sell shot glasses and tumblers is private labeling. This strategy lets you partner with manufacturers. You can then customize popular products with your branding.
7. Perfume and cologne.
The fragrance industry is evolving. Consumers want premium, natural, personalized scents, not traditional, gendered options.
SEO is vital in the fragrance industry. Consumers often search for perfumes and colognes by brand or product name. Creating detailed, informative content for product pages and blogs is critical. It helps with visibility in search results.
A creative idea for a fragrance business is to start a B2B eCommerce site to supply scents to companies. Sectors like hospitality and dining use sensory marketing. They want to use nice scents to enhance their brand and create a memorable atmosphere.
Westin Hotels’ White Tea scent is so popular it’s now for sale. It’s like the iconic fragrances from Abercrombie and Victoria’s Secret.
8. Wine
The wine market has expanded. There is a growing interest in organic and natural wines, and in wines from lesser-known regions. Consumers now use new ways to explore blends and buy directly from producers. This makes the industry more accessible and dynamic than ever.
This trend allows entrepreneurs to build businesses in this growing product category. For inspiration, look to The Sip Society. This community makes champagne and sparkling wine tastings fun and easy to access.
9. Socks
Socks, though simple, remain a profitable staple for eCommerce brands. Their popularity comes from endless design options. They include innovative materials like Merino wool. They also have bold styles with favorite pop culture icons.
Consider targeting niche markets with unique or licensed designs to sell socks online. You could also offer subscription boxes or clothing bundles to enhance value. Emphasizing features like sustainability or exceptional comfort can further set your products apart.
10. Vitamins and supplements
Vitamins and supplements were top sellers among U.S. merchants last year. These products meet diverse health needs. They include immune-boosting vitamin C, zinc, and pre-workout formulas for better gym performance.
Searches for sleep aids like “melatonin gummies” have risen. Interest in “magnesium spray benefits” has surged by 300%. This shows a growing demand for new supplements.
Supplement products offer opportunities for businesses of all sizes. Independent entrepreneurs can create and market homemade herbal remedies on TikTok. Established brands like BPI Sports can secure partnerships with national retailers.
To market vitamins and supplements, use these strategies:
- Partner with health influencers to promote the products.
- Showcase positive customer testimonials.
- Offer bundle deals or subscriptions to loyal users.
11. Bedsheets
Bedsheets remain an essential household product and a consistently popular one. Niche markets, often based on materials, add to their appeal. Keywords like “linen sheets” attract up to 20,000 monthly searches. “Flannel sheets” see seasonal spikes, especially in New England in the fall.
After you establish your bedding brand, consider adding related products. Pillows, comforters, mattresses, and sleepwear can be cross-sold to boost order values.
12. Posters and artwork
E-commerce platforms have allowed artists to create websites to sell their work worldwide. This has opened new opportunities for them to earn money from their creativity.
Selling artwork online has a significant advantage. Artists can use print-on-demand services to sell prints without holding inventory. We print orders as they come, minimizing upfront costs and eliminating storage requirements.
To sell posters and art in your eCommerce store, share their stories. Include the artist’s inspiration and creative process. Using print-on-demand services lets you offer various formats. These include small prints, large canvases, and digital downloads. High-quality images are essential for presenting your art in the best light.
13. Candles
The global candle market is worth over $10 billion. It offers excellent opportunities for new businesses.
Candles are useful beyond the home. Spas use them for aromatherapy. Restaurants use them to create a warm atmosphere. The National Candle Association says most buy candles to decorate and relax.
Google Trends shows a steady global interest in “homemade candles.” New Zealand is a notable, active market. Homemade candles are easy to make. They are ideal for first-time businesses and have even succeeded for young entrepreneurs.
14. Bath and Body
If searching for the perfect product feels overwhelming, try popular items. Use bath salts and bath bombs to turn your bathroom into a spa. Many of these products feature soothing ingredients, such as CBD, to enhance relaxation.
Selling bath and body products is a great e-commerce idea. It’s suitable for stores of any size. Entrepreneurs like Kyle LaFond have shown that homemade items can become well-known brands. This includes natural deodorant.
15. Cookware
Every home cook eventually wants to upgrade to high-quality cookware. Google Trends shows a growing interest in premium items, like cast iron pans. Searches like “Staub vs. Le Creuset” get 2,700 monthly queries. The demand for buying advice creates an opportunity for blogs and YouTube channels.
Restaurant expansion in countries like India and China fuels demand for commercial cookware. To stand out in this market, consider an innovative kitchen product. You could partner with a manufacturer. Or, curate a unique collection from a wholesale marketplace.
After making a sought-after product, promote it with a social media ad campaign. Our Place did this with its Always Pan.
16. Nail care
Online nail care stores like OPI and Olive & June serve a growing market, expanding by about 5% each year. Top brands offer holiday and event collections. This keeps customers coming back. Many sites feature new arrivals in a prominent way to attract users, like these examples.
The nail care market is growing. There is a focus on products that boost nail health and beauty. Google Trends shows a steady rise in interest for “cuticle oil” over the past five years. “Nail strengthener” has 9,000 monthly searches.
Effective marketing in the nail care industry often includes:
- Leveraging lifestyle influencers.
- Launching seasonal or limited-edition products to boost repeat purchases.
- Partnering with celebrities to build brand credibility.
17. Underwear
Underwear is a must-have product. It’s perfect for online sales. It’s small, light, and has high profit margins.
Success in eCommerce, whether selling underwear or car parts, lies in finding an untapped market. It requires creating a shopping experience tailored to its needs.
Kim Kardashian’s brand SKIMS used this approach. It launched flattering shapewear. Her struggle to find inclusive, skin-tone underwear inspired it.
SKIMS is in the spotlight. It has product placement on the Kardashians’ TV show, engaging social posts, and a sleek brand. Its targeted social media ad campaigns significantly increase organic consumer interest.
18. Motor vehicle parts
Many consumers buy cheap car parts on eCommerce sites to save on vehicle maintenance. They feel empowered to fix common repairs. They have access to YouTube tutorials and other how-to resources.
Online shopping is a convenient way to stay in control. It lets consumers compare prices, read reviews, and order exact parts. They can do this without visiting a mechanic or dealer.
Interest in car accessories is growing. Monthly searches for “dash cams” hit 26,000. There is a rising demand for “MagSafe phone mounts” and “car diffusers.” To market vehicle parts, emphasize certifications like ISO or OEM to assure safety. Provide tools to help customers find parts for their specific models. Also, create detailed product descriptions and buying guides.
19. Mobile phone accessories
The smartphone accessories market is worth hundreds of billions. It sees a rise in demand for cases, screen protectors, and chargers with each new phone release.
Universal accessories that solve common problems can quickly become popular. For example, phone grips help users handle larger phone models.
Use Instagram and TikTok to promote your phone accessories. Highlight their unique features. This will improve your marketing strategy. Write SEO-focused blog posts targeting keywords for specific phone models. Encourage user-generated content to boost credibility and trust.
20. Blankets
Like many products on this list, blankets are a hot niche. They offer entrepreneurs endless opportunities.
The market for calming weighted blankets is competitive. It has over 100,000 monthly searches. You could target niches like weighted dog blankets and vests with 2,100 searches. Or, luxury cashmere blankets, which have 2,800. For a broader appeal, consider blanket hoodies. They are comfortable, affordable, and have 29,000 monthly searches.
Success in this market depends on knowing your customers’ needs. You must provide a product that exceeds their expectations.
Which products are no longer trending?
In eCommerce, trends can lose their appeal in a short time.
Recent data show that some items on the previous list are no longer top trends.
Lip stain
Lip stain provides long-lasting color. It won’t fade like lipstick or hydrate like lip balm. Though still favored by many, it is no longer a top trend this year.
Matcha
Matcha is a green tea powder ground to a fine texture. It’s often found in coffee shops. It has become a popular wellness product. Yet, it no longer ranks among this year’s top trends.
Power tool accessories
Power tool accessories are popular worldwide, with rising sales. But this year, they are only quarterly trending products.
Trends are always changing. A bad product could be a bestseller next season with good marketing or an influencer’s support.
Track market changes to ensure your product catalog meets current demand.
How to find trending products
Discovering trending products can transform your business. Success lies in understanding the market and meeting demand. It is about providing a great customer experience at the right moment.
Two proven methods can help you identify potential bestsellers for your online store.
Google Trends
Google Trends is a free tool that shows what people worldwide are searching for. Here’s how it works:
- Visit Google Trends.
- Enter a keyword related to a product or industry in the search bar.
- Check the “Interest over time” graph. It shows whether a search term is growing, steady, or declining in popularity.
- Use the “Compare” feature to check the popularity of different keywords.
- Check the “Related queries” section for extra product ideas.
A sharp rise in search volume often signals a trend. But, it’s essential to research before building an eCommerce store around it to ensure it’s not a fad.
In-depth eCommerce keyword research can yield valuable insights. It should include historical search volume and long-tail keywords.
Amazon and other marketplaces
Online marketplaces provide valuable insights into popular products. Here’s how to make the most of them:
- On Amazon, check the Best Sellers page for the top-selling items in all product categories.
- On eBay, check the Trending Deals section for popular products.
- Etsy has a trending items section. It shows popular handmade items and editors’ picks.
- You can watch popular hashtags about your store on Instagram.
Finding a trending product is just the first step. Next, focus on your customers. Build a brand and a solid business plan.
Will you stock inventory as a retailer or use dropshipping? In dropshipping, a supplier ships directly to your customers.
Trending Products FAQ
What are the most popular products to sell online?
The most popular online products are often seasonal. They are also health goods, tech accessories, and home essentials. Top e-commerce products like phone cases, skincare, and fitness gear are in high demand.
What are the top e-commerce products during winter?
Winter trends usually feature cozy, practical items. These include heated blankets, winter clothes, and hot items: humidifiers and cold-weather skincare. Seasonal activities also drive sales of snow gear and festive home décor.
How do I identify hot products to sell?
To find hot products, research search trends. Analyze data from online marketplaces. Track activities that people buy or sell. Search keywords like “what products trend over winter” or “popular e-commerce items.”
What activities do people buy or sell products for?
Consumers often shop for activities related to hobbies, fitness, or self-care. Yoga mats, craft supplies, and outdoor gear sell best online for these interests.
How do seasonal trends affect popular products?
Seasonal trends play a major role in shaping demand. In winter, warm clothes and holiday decorations are top sellers. In summer, outdoor and travel items sell well. Understanding “what products trend over winter” or other seasons helps businesses stay ahead.
Can I succeed in selling trending products year-round?
Yes, you can keep steady sales. Adapt to seasonal trends. Focus on popular, evergreen products. Combine current trends with proven bestsellers to build a well-rounded product catalog.
Conclusion
In e-commerce, staying ahead means knowing market trends, popular products, and seasonal demands. Success in e-commerce lies in offering value and meeting customer needs. This applies year-round for top products and in winter for seasonal trends. Your online business can thrive in any season. Use the right strategies and research. Focus on hot products that fit consumer activities.
